Headline of release should read: Kohl’s Department Stores Reveals ‘Shop to Win’ Campaign Featuring Olympians Dara Torres, Mia Hamm and Lindsey Vonn (sted Kohl’s Department Stores Reveals ‘Shop to Win’ Campaign Featuring Olympians Dana Torres, Mia Hamm and Lindsey Vonn).
Lindsey Vonn, world champion skier, is featured in Kohl's Shop to Win campaign. (Photo: Business Wire)
The corrected release reads:
KOHL’S DEPARTMENT STORES REVEALS ‘SHOP TO WIN’ CAMPAIGN FEATURING WORLD-CLASS ATHLETES DARA TORRES, MIA HAMM AND LINDSEY VONN
Integrated Marketing Campaign Demonstrates the Thrill of Shopping and Saving
Kohl’s Department Stores
(NYSE: KSS) today announced its spring integrated marketing campaign, featuring three iconic female athletes: Dara Torres (swimming), Mia Hamm (soccer) and Lindsey Vonn (skiing). Debuting on March 19, the new campaign titled “Shop to Win,” follows each of the athletes as they experience Kohl’s extensive fashion assortment, world-class brands and incredible value. It is the first time Kohl’s has used national athletes in its marketing efforts.
The integrated campaign targets women who are budget conscious but looking for quality and style, and is featured across multiple mediums including digital and social media,
, television, radio and public relations. The campaign embodies the emotions an athlete feels during competition – the surge of adrenaline, the thrill of victory and the rush of accomplishment, and parallels that to the excitement of being a savvy customer and finding the best deals on fashion solutions for the entire family.
“We are excited to launch the spring “Shop to Win” marketing campaign, featuring three world-class female athletes,” said Julie Gardner, Kohl’s executive vice president and chief marketing officer. “The campaign depicts shopping as a sport and captures the emotion felt when women search for, and find, great deals for themselves and their families. We are confident this will resonate with women who are seeking great style at a great value.”