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Merz Pharmaceuticals Introduces New Mederma® Advanced Scar Gel

GREENSBORO, N.C., March 19, 2012 /PRNewswire/ -- Mederma, the #1 doctor(1)-and pharmacist(2)-recommended brand for scars for over a decade, announced today the introduction of Mederma® Advanced Scar Gel, which reduces the overall appearance of scars caused by injury, acne, surgery or burns with just one daily application. Mederma® Advanced Scar Gel contains Cepalin®, the same proprietary botanical extract derived from onions used in all Mederma® scar products and stretch marks therapy.

Mederma® Advanced Scar Gel is clinically shown to improve the texture, color, softness and overall appearance of scars. In a recent study,(3) people reported an average of 36% greater improvement in the overall appearance of scars treated with Mederma® Advanced Scar Gel compared with scars that received no product after eight weeks of once daily use.

"In a clinical study, onion extract gel applied once daily showed a greater improvement in scar redness, texture and overall appearance compared to scars with no treatment at all," says Zoe Diana Draelos, M.D., F.A.A.D., clinical and research dermatologist in High Point, N.C. "In fact, patients saw a 36 percent greater improvement in the appearance of scars treated with onion extract gel after eight weeks."

Mederma® Advanced Scar Gel is a transparent topical gel, so unlike cosmetic pads or silicone sheeting, scar management with Mederma® is never noticeable. For best results, Mederma® Advanced Scar Gel should be applied evenly and gently rubbed into the scar once daily for eight weeks on new scars and three to six months on existing scars.

"Even if I cover a scar with make up or clothing, at the end of the day it's still there," said international beauty expert Mickey Williams. "Mederma® products give me that extra boost of confidence, especially when I look in the mirror and barely see my scar. The new once daily formula is great for busy people like me who sometimes have more imperfections than time on their hands."

Mederma® Advanced Scar Gel is sold in a 20-gram tube that retails for about $20 and a 50-gram tube that retails for about $32. It will be available in the first aid section of drugstores nationwide.

"The idea for Mederma® Advanced Scar Gel came from our existing consumer base, who were pleased with the results from Mederma® products but wanted a more convenient option for scar management," says Emily Klopp, Sr. Brand Manager. "We are excited to introduce a new, once-daily topical gel to our customers by adding Mederma® Advanced Scar Gel to the Mederma® scar therapy product line, which also includes Mederma® Scar Cream Plus SPF 30 and Mederma® for Kids™ - the #1 pediatrician- recommended product for kids' scars.(4)"

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