"The London Olympics is the most important and anticipated sporting event in 2012 for both our viewers and advertising clients," Mr. Shuang Liu, CEO of Phoenix New Media, commented. "We believe that our highly coordinated collaboration with Phoenix TV will further demonstrate our differentiation from other Internet portals covering the event in China. Built upon our success in covering the Beijing Olympics four years ago, we will further leverage our integrated media distribution platform. Our strong production capabilities and exclusive media resources will continue to offer Chinese audiences not only comprehensive, insightful and differentiated news coverage, but it will also allow them to more conveniently and efficiently access all of our Olympic Games related content. This coverage will further enhance ifeng's position as the most desired media outlet for advertisers aiming to reach their targeted customers through such globally important events."
About Phoenix New Media
Phoenix New Media Limited (NYSE: FENG) is the leading new media company providing premium content on an integrated platform across Internet, mobile and TV channels in China. Having originated from a leading global Chinese language TV network based in Hong Kong, Phoenix TV, ifeng enables consumers to access professional news and other quality information and share user-generated content on the Internet and through their mobile devices. ifeng's platform includes its ifeng.com channel, consisting of its ifeng.com website, its video channel, comprised of its dedicated video vertical and video services and applications, and its mobile channel, including its mobile Internet website and mobile Internet and value-added services ("MIVAS").
Safe Harbor Statement
This announcement contains forward−looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward−looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. Among other things, the business outlook and quotations from management in this announcement, as well as Phoenix New Media's strategic and operational plans, contain forward−looking statements. Phoenix New Media may also make written or oral forward−looking statements in its periodic reports to the U.S. Securities and Exchange Commission ("SEC") on Forms 20−F and 6−K in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Phoenix New Media's beliefs and expectations, are forward−looking statements. Forward−looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward−looking statement, including but not limited to the following: the Company's goals and strategies; the Company's future business development, financial condition and results of operations; the expected growth of the online and mobile advertising, online video and mobile paid service markets in China; the Company's reliance on online advertising and MIVAS for the majority of its total revenues; the Company's expectations regarding demand for and market acceptance of its services; the Company's expectations regarding the retention and strengthening of its relationships with advertisers, partners and customers; fluctuations in the Company's quarterly operating results; the Company's plans to enhance its user experience, infrastructure and service offerings; the Company's reliance on mobile operators in China to provide most of its MIVAS; changes by mobile operators in China to the their policies for MIVAS; competition in its industry in China; and relevant government policies and regulations relating to the Company. Further information regarding these and other risks is included in its registration statement on Form F−1, as amended, filed with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and Phoenix New Media does not undertake any obligation to update any forward−looking statement, except as required under applicable law.For investor and media inquiries please contact: Phoenix New Media Limited: Matthew ZhaoTel: +86 (10) 8445-8883Email: email@example.com ICR, Inc. Jeremy PeruskiTel: +1 (646) 405-4883Email: Jeremy.firstname.lastname@example.org SOURCE Phoenix New Media Limited
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