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TheStreet Open House

Phoenix New Media Launches London Olympics Coverage Campaign

BEIJING, March 19, 2012 /PRNewswire-Asia/ -- Phoenix New Media Limited (NYSE: FENG), a leading new media company in China ("Phoenix New Media", "ifeng" or the "Company"), today announced that the Company has officially launched its London 2012 Olympics (the "Olympics") coverage campaign during a press conference held on March 16th, 2012, at Diaoyutai State Guesthouse in Beijing, China.

With a campaign based upon in-depth coverage, star-studded interviews, and cross-media platforms, ifeng will be able to deliver comprehensive coverage of the Olympics to its over 35 million daily unique portal and mobile viewers from multiple angles and through multiple devices. The news coverage will be made available on its portal ( www.ifeng.com), online video (v.ifeng.com) and mobile internet (3g.ifeng.com, including its mobile applications). This will ensure audiences have access to and interact with the Olympic Games' content anytime, anywhere and on any devices.

Moreover, the Company will be offering an unprecedented level of coverage through extensive coordination with its parent company, Phoenix TV Group ("Phoenix TV"), the most influential global Chinese language TV network based in Hong Kong.  Specifically, the Company will leverage Phoenix TV's coverage of the Olympics from its multiple global media outlets.  These outlets will include radio, magazines, outdoor media, and over ten of Phoenix TV's reporting bureaus located around the world.  In addition, ifeng will also stream a unique talk show series called "London Olympics with Wentao", a special edition of Phoenix TV's most popular talk show "Behind the Headlines with WenTao".

In order to provide real-time, on-the-ground coverage to Chinese audiences, Phoenix New Media will join forces with Phoenix TV's dedicated reporting and editorial team, consisting of 70 reporters and several teams of professional editors.  This dedicated team will create and edit news reports, interviews, special coverage events, and short films, all in ifeng's own signature style.  Partnering with Phoenix TV Europe, the Company will set up a "London Live" studio near the Olympic stadium and will provide comprehensive coverage from the heart of the event.

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