This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

Phoenix New Media Launches London Olympics Coverage Campaign

BEIJING, March 19, 2012 /PRNewswire-Asia/ -- Phoenix New Media Limited (NYSE: FENG), a leading new media company in China ("Phoenix New Media", "ifeng" or the "Company"), today announced that the Company has officially launched its London 2012 Olympics (the "Olympics") coverage campaign during a press conference held on March 16th, 2012, at Diaoyutai State Guesthouse in Beijing, China.

With a campaign based upon in-depth coverage, star-studded interviews, and cross-media platforms, ifeng will be able to deliver comprehensive coverage of the Olympics to its over 35 million daily unique portal and mobile viewers from multiple angles and through multiple devices. The news coverage will be made available on its portal (, online video ( and mobile internet (, including its mobile applications). This will ensure audiences have access to and interact with the Olympic Games' content anytime, anywhere and on any devices.

Moreover, the Company will be offering an unprecedented level of coverage through extensive coordination with its parent company, Phoenix TV Group ("Phoenix TV"), the most influential global Chinese language TV network based in Hong Kong.  Specifically, the Company will leverage Phoenix TV's coverage of the Olympics from its multiple global media outlets.  These outlets will include radio, magazines, outdoor media, and over ten of Phoenix TV's reporting bureaus located around the world.  In addition, ifeng will also stream a unique talk show series called "London Olympics with Wentao", a special edition of Phoenix TV's most popular talk show "Behind the Headlines with WenTao".

In order to provide real-time, on-the-ground coverage to Chinese audiences, Phoenix New Media will join forces with Phoenix TV's dedicated reporting and editorial team, consisting of 70 reporters and several teams of professional editors.  This dedicated team will create and edit news reports, interviews, special coverage events, and short films, all in ifeng's own signature style.  Partnering with Phoenix TV Europe, the Company will set up a "London Live" studio near the Olympic stadium and will provide comprehensive coverage from the heart of the event.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,203.37 -85.26 -0.47%
S&P 500 2,107.78 -9.61 -0.45%
NASDAQ 4,979.9010 -28.1950 -0.56%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs