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Jacada Appoints Gideon Hollander As Chief Executive Officer

Jacada Ltd. (Nasdaq:JCDA), a leading provider of customer experience management and process optimization solutions, today announced that its Co- Chief Executive Officer, Tom Clear, has resigned and will leave Jacada effective April 6, 2012, citing personal reasons.

Gideon Hollander, who has served as Co- Chief Executive Officer with Mr. Clear since August 1, 2011 and serves as the company's chairman of the board will be promoted to Chief Executive Officer effective April 7, 2012.

"I am excited to serve as Jacada's Chief Executive Officer and I look forward to leading the company's growth and success. We have a very strong customer base, ground-breaking products, technology, and wonderful team of dedicated employees. I want to thank Tom for his service to Jacada in the last three years," commented Hollander.

About Jacada

Jacada provides solutions that optimize and improve the effectiveness of customer interactions. Jacada unified desktop and process optimization solutions help companies reduce the cost of their operations, drive customer satisfaction, and provide a complete return on investment in as little as 12 months after deployment.

Founded in 1990, Jacada operates globally with offices in Atlanta, USA; Herzliya, Israel; London, England; Munich, Germany; and Stockholm, Sweden. More information is available at www.Jacada.com.

This news release may contain forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. The words "may," "could," "would," "will," "believe," "anticipate," "estimate," "expect," "intend," "plan," and similar expressions or variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of the future performance and involve risks and uncertainties, many of which are beyond the Company's ability to control. Actual results may differ materially from those projected in the forward-looking statements as a result of various factors including the performance and continued acceptance of our products, general economic conditions and other Risk Factors specifically identified in our reports filed with the Securities and Exchange Commission. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made. Jacada is a trademark of Jacada Inc. All other brands or product names are trademarks of their respective owners.

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