The 2011 MLS Cup-Champion LA Galaxy and Herbalife announced today a record 10-year extension to their existing agreement that will see the global nutrition company continue as the official presenting sponsor and jersey sponsor of the Galaxy. The landmark extension to the partnership will run through the 2022 MLS season and is valued at over $44 million, making it the single largest and longest sponsorship agreement for an MLS club in League history.
“Herbalife bet on the Galaxy six years ago and now the MLS has exploded in popularity and growth. For them to renew their partnership for this extended length is a tremendous mutual reward for both of us and a demonstration of their belief and faith in the MLS,” said Tim Leiweke, CEO of Anschutz Entertainment Group (AEG). “To have this kind of stability and strength in a partnership that will take us into the next decade is refreshing for the sports industry.”
“We made our first commitment to the LA Galaxy and MLS more than five years ago and we are delighted to carry on by committing to a long-term relationship,” said Michael O. Johnson, Herbalife’s chairman and CEO. “We continue to believe in the global appeal of the club, and the sport of soccer, to promote a healthy, active life. The LA Galaxy have created much excitement for the sport among soccer fans and among our independent distributors around the world.”
As the Galaxy’s official jersey sponsor, the Herbalife name will continue to appear prominently on the front of the club’s jersey, which is one of the top selling jerseys in MLS. Additionally, Herbalife will remain the Galaxy’s official and exclusive nutrition partner, with the entire line of the Herbalife products available to the club’s players and coaching staff.The Galaxy and Herbalife also announced today that as part of the extension agreement, $2.5 million will go toward supporting charitable efforts between the Los Angeles Galaxy Foundation and the Herbalife Family Foundation to benefit vulnerable and underserved children. In conjunction with this initiative, the LA Galaxy and Herbalife have announced a joint program benefiting Children’s Institute, Inc. (CII), which will see the organization receive a $1 million donation over 10 years to support fitness and nutrition programs at a new facility CII is planning in Watts, Calif. In addition, players from the Galaxy, Herbalife Independent Distributors and employees from both organizations will provide volunteer support to other CII locations.
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