What we need to understand and help is how do you control the properties that dictate the performance of those devices. On LED and solar cells, solar you put light in and you get electricity out, and in LED you put electricity in and you get light out. I mean in many ways you can look at that. What you really care about is; what are the critical features? What are the dimensions? What are the film thicknesses that need to be maintained in order to get the desired performance, the yield and reduce the manufacturing costs?
So the common value proposition across this entire product area is that we, they use our tools to develop the next generation products. We’re deeply engaged with all of our major customers developing their next generation devices. We’re working very closely with them too to improve the yield, trying to yield is a key metric for the profitability of our customers and ultimately reducing their manufacturing costs.
So just a couple of things about the NANDA acquisition and we’re very fortunate at large. Mark Carter will be talking about this product platform to start. So I want to remind everybody what is our criteria for acquisition? We get asked this question often. The first thing is adjacency. We’re not looking to acquire companies to put revenues on the top that don’t really leverage what we’re doing. We wanted to be adjacent. We wanted to be compatible with our core capabilities.
Well second thing is we want to expand our served markets. Our goal is to increase the served markets and if we increase the served markets and meanwhile gain market share, then we can grow the business at a rate faster than spending, faster than the industry overall.The third one is to leverage our synergies. We have a global infrastructure. We have sales, service and applications all over the world and when we find a company like NANDA that’s got a great product, that’s highly differentiated that has customer interest. Typically the barriers that they run into is the customers are same, we likely what you have, but you are not ready for 24/7, you don’t have the deployment of the service and applications groups and we bring that to the table. We can say, we can solve that problem, we’re healthy company, with the people in place to support the products and we help them overcome that barrier.
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