Is bigger really better? When it comes to mobile ads, it just may be. Greystripe, a division of ValueClick Inc. (Nasdaq: VCLK), is today releasing data showing its full-screen mobile ads earn developers and publishers 5 times more than banner ads. This was calculated by analyzing all campaigns running in the Greystripe network over two months’ time.
The mobile ad space has been the center of a lot of media buzz over the past few weeks: acquisitions, major ad networks cutting the costs of their campaigns, and rumors of a social networking force launching its own mobile ads. But while other companies are making major changes, Greystripe is announcing impressive results for publishers and developers. The apps in Greystripe’s network earn as much as $1,330 in daily revenue and up to $24,811 in monthly revenue.
“In 2010, Steve Jobs famously said ‘Mobile ads suck’. Over the past two years we have seen mobile advertising come a long way,” said Kurt Hawks, general manager at Greystripe. “We are an industry leader in rich media full-screen ads, and the money our publishers and app developers make in the Greystripe network reflects that.”
With these results, the mobile ad network has shown that it’s not only a friend to advertisers, but to publishers and developers as well. With publishers and developers finally earning real money through their mobile websites and apps, Greystripe has demonstrated that mobile advertising is an effective way to monetize. The company is the market leader in full-screen interstitial ads on iPhone and Android apps, with a focus on large rich media and video ad formats, giving publishers and developers high eCPM’s.
“Greystripe has consistently been the top performing mobile ad network for us!” said Tiffany Nasralla, digital marketing strategist at Moguldom. “We have seen eCPM’s that are significantly higher than industry standards. Not only do they deliver high CPM’s, they also provide great customer service and are always responsive.”