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"While Priceline grew its already dominant ad presence modestly since Sept-11, Expedia-owned sites maintained a solid ad presence, appearing in 62% of emerging country searches in Mar-12 vs. 71% in Sept-11," Piper Jaffray analysts wrote in a report Wednesday. "Meanwhile, 100% of hotel searches in mature mkts surveyed had a paid ad for a Priceline-owned site, 90% had a paid ad for an Expediaowned site, and 21% of searches had a paid ad for an Orbitz-owned site. Our survey included searches in 29 mature mkts and 34 emerging mkts."
Shares of Priceline.com hit a 52-week high of $659.67 on Thursday. The stock's 52-week low of $411.26 was set on Oct. 4.
Priceline.com has an estimated price-to-earnings ratio of 17.01 times; the average for travel and tourism companies is 16.65. For comparison,
Expedia's(EXPE) forward P/E is 10.48.
Nineteen of the 23 analysts who cover Priceline.com rated it buy. Three analysts gave the stock a hold rating and one rated it sell.
TheStreet Ratings gives Priceline.com an A grade with a buy rating and a
$788.39 price target. The stock has risen 39.65% year to date.