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Boost Mobile and Virgin Mobile USA were recognized at the J.D. Power and Associates Customer Service Roundtable in Orlando, Fla., today as 2012 Customer Service Champions – two of only 50 companies to have earned this distinction this year.

To qualify for inclusion on this elite list, companies must excel within their own industry and also must stand out among leading brands in 20 major industries evaluated by J.D. Power. Among the five factors measured – People, Presentation, Process, Product and Price – Boost Mobile and Virgin Mobile both performed notably well in the Price factor.

To identify the 2012 Customer Service Champions, J.D. Power evaluated more than 800 brands. The 2012 Champions were identified based on customer feedback, opinions and perceptions gathered from J.D. Power’s syndicated research in 2011. This group of 50 represents the highest-performing U.S. companies/brands that deliver service excellence – both within their respective industry and across all industries measured.

“We are honored for our no-contract brands to receive this distinction and be included in this elite group of U.S. companies,” said Jeff Hallock, vice president-Marketing for Sprint. “We are committed to customer satisfaction, and we appreciate these external confirmations of our efforts, once again, for both Boost Mobile and Virgin Mobile USA.”

This represents the fifth J.D. Power recognition for Sprint’s prepaid brands since the launch of that business unit. Boost Mobile ranked highest in four different J.D. Power studies – for Non-Contract Wireless Purchase Experience Study (2012 Volume 1), Customer Care Performance and Purchase Experience (2011 Volume 2) among non-contract customers, and Non-Contract Customer Satisfaction (2011).

Virgin Mobile was recently recognized by J.D. Power as highest ranked in Overall Customer Satisfaction Performance in the 2012 Wireless Customer Care Non-Contract Study – Volume 1. Before Sprint’s acquisition, Virgin Mobile also received the highest ranking in Customer Satisfaction with Wireless Prepaid Services in the 2006 and 2007 Wireless Prepaid CSI Study.

About Boost Mobile

Boost Mobile, one of Sprint’s prepaid brands and recently recognized by J.D. Power and Associates as “Highest Ranked in Purchase Experience Among Non-Contract Wireless Providers,” offers wireless phones and services with no long-term contracts. Boost Mobile redefines value for wireless consumers with its Monthly Unlimited with Shrinking Payments no-contract service, where the longer you stay the less you pay with on-time payments for unlimited voice, text messaging, Web, email and calls to 411. Boost Mobile offers nationwide service on the Nationwide Sprint Network, reaching more than 280 million people, and on the Nextel National Network, reaching more than 278 million people, with no activation or long-distance fees. Boost Mobile offers a selection of quality handsets from LG, Motorola, Research In Motion (RIM), Samsung, Sanyo and ZTE, ranging from entry-level to Android™ smartphone devices available nationwide at nearly 20,000 major retail stores, including Best Buy, RadioShack, Target, Family Dollar, Walgreens and Walmart, Sprint retail stores, independent wireless dealer locations, and on HSN, a leading TV home shopping network. Re-Boost ® Cards are available at approximately 100,000 locations throughout the United States. Experience Boost Mobile on the Web at Facebook and Twitter; and purchase products at

About Virgin Mobile USA

Virgin Mobile USA, one of Sprint's prepaid brands, offers millions of customers control, flexibility and connectivity through Virgin Mobile Beyond Talk™ No Contract plans with unlimited data for mobile phone service, including Android-powered smartphones and prepaid Broadband2Go high-speed Web access on the Nationwide Sprint Network. The brand was recently ranked “Highest Ranked Customer Service Performance among Non-Contract Wireless Providers” by J.D. Power and Associates. [1] Virgin Mobile-branded devices are available at more than 40,000 retail stores, including Target, Walmart, Best Buy and RadioShack. Top-Up cards are available at approximately 150,000 locations nationwide and can be used for Broadband2Go services. Experience Virgin Mobile on the Web at Facebook, Twitter, You Tube and purchase Virgin Mobile USA products at

[1] Virgin Mobile USA received the highest numerical score among non-contract wireless providers in the proprietary J.D. Power and Associates 2012 Wireless Customer Care Non-Contract Study SM – Vol. 1. Study based on responses from 2,840 consumers measuring 6 non-contract wireless providers and measures opinions of consumers who contacted customer care within the past year. Proprietary study results are based on experiences and perceptions of consumers surveyed July-December 2011. Your experiences may vary. Visit

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