March 15, 2012
/PRNewswire/ -- Actor, comedian and beverage expert
will commandeer three
7-Eleven stores today on behalf of
ENERGY, the new platform for the popular liquid water enhancer. Friedlander, self-proclaimed beverage expert and newest fan of
ENERGY, will mingle with locals by the Corn Dog Rollers today to serve up
ENERGY and laughs.
In light of the recent energy crisis, Friedlander will address a key issue in his presidential platform, the nation's growing energy dependence, by distributing
ENERGY to the masses. For every 15,000 Foursquare check-ins to U.S. 7-Eleven stores after the event, fans can unlock a YouTube video of the intercepts, as well as a special coupon for
ENERGY on the
MiO Facebook page
. "Energy is a major issue facing our nation. I need to let Americans know where I stand on this vital issue. Nobody cares more about the
than me," said Friedlander. "What better way to do that than to hang out at 7-Eleven and talk with real people and throw my support to
ENERGY. And I know what I'm talking about. I have two Ph.D.'s in Energy and three Ph.D.'s in beverages. I've dedicated my entire life to studying energy drinks."
Building upon the successful launch of
ENERGY, a brand new plank in the brand's platform, is a portable liquid water enhancer with an added energy benefit. With 60 mg caffeine per eight fluid ounce serving –about the same amount as a six-ounce cup of coffee– each
ENERGY bottle offers multiple servings right in the palm of your hand.