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Humana Inc. (NYSE: HUM), one of the nation’s leading health care companies, announced today that it is extending its partnership with video game leader Ubisoft by offering rewards for healthy gaming.
Through its revolutionary wellness and loyalty solution,
HumanaVitalitySM, HumanaVitality members are now able to seamlessly earn Vitality Points™ for exercising using Ubisoft’s breakthrough fitness games, “Your Shape
®: Fitness Evolved” and “Your Shape
®: Fitness Evolved 2012,” available exclusively on Kinect™ for Xbox 360
®. This partnership marks the first time a fitness video game has been integrated with a health care solution in this way.
“This agreement furthers Humana’s commitment to making fun things healthy and healthy things fun,” said Shankar Ram, Vice President of Innovation for Humana. “By integrating with ‘Your Shape,’ HumanaVitality members can automatically earn Vitality Points that may be redeemed for items such as electronics and hotel stays. These types of aspirational incentives will motivate and encourage people to make healthier choices.”
“Your Shape: Fitness Evolved 2012” features three
Humana-sponsored workout programs:
Strengthen Your Heart – focused on high blood pressure
Active Kids – targeted at preventing childhood obesity
Aging With Grace – designed to help seniors with mobility and agility
HumanaVitality members can automatically begin earning points on Monday, March 26. To log their data, members will link their personalized Humana Fit account to the “Your Shape Center,” an online component of the Xbox Kinect game. Similar to Humana Fit – which is a free, interactive web platform – the “Your Shape Center” will help people reach their health potential with exercise tracking. Following the one-time setup, all activities logged via “Your Shape” will automatically transfer workout data for HumanaVitality and Humana Fit members.