The smartphone market is poised to continue its rapid growth, and Huberty sees it potentially hitting 1 billion units in 2013. Apple is projected to clinch approximately 26% of this market, as new carriers come online. The tech bellwether recently added China Telecom (CHA) to its list of carrier partners, and there is all the reason to think Apple will add China Mobile (CHL), the world's largest mobile phone carrier, perhaps as soon as the next iPhone. "By expanding distribution to China Mobile, Apple can address another 120 million high-end subscribers, or the remaining 80% of the market," Huberty wrote in her research note.
China has become increasingly important for Apple, and is now the company's second largest market, thanks to the country's accelerating growth. CEO Tim Cook said in October he has "never seen a country with as many people rising into the middle class that aspire to buy products that Apple makes."
The Brazilian market is also important. "We see many similarities between the handset market and general demographics in China and Brazil, suggesting strong potential opportunity for the iPhone," Huberty wrote. She believes "Brazil can generate 2-3 million of iPhone unit demand in the near term and 2-3x that in the long term."
This is not the first time an Apple price target approaching $1,000 has been mentioned. Co-founder Steve Wozniak believes Apple shares could approach that level, based on demand, and the fact that the company's offerings work so well together."You know, people talk about $1,000 stock price ... you know, at first you want to doubt it but I actually believe that and I don't really follow stock markets," Wozniak said during an interview with CNBC. Wozniak is currently the chief data scientist at Fusion-IO (FIO), which sells solid-state-drives (SSD) to Apple and Facebook, among others. Wozniak believes that all of Apple's products, (Mac and iOS devices) work so well together that it makes for an incredible customer experience, and the functionality Apple has provided is greater than anywhere else. "Apple is on such a winning course because it's encapsulated all of its different big products that I mentioned, they all work together so well that you are in a course that if you buy a product from another company it doesn't really do as much as one from Apple does. So Apple has a large room for growth," Wozniak went on to say.
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