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Direct Alliance Wins Two Gold, One Silver And Three Bronze Stevie® Awards In 2012 For Sales And Customer ServiceSM

TeleTech Holdings, Inc. (NASDAQ: TTEC), one of the largest global providers of customer experience and engagement solutions, announced today that its revenue generation division, Direct Alliance, was presented with six Stevie® Awards in the 2012 Stevie Awards for Sales & Customer Service, the world’s top sales, contact center and customer service awards.

Direct Alliance was recognized as the “Sales Outsourcing Provider of the Year,” and “Government Sales Team of the Year,” with the presentation of two gold Stevie Awards. Direct Alliance also earned a silver award for “Online Sales Team of the Year” and three bronze awards for “Adaptive Revenue Generation Platform,” “eCommerce Customer Service,” and “Telesales Team of the Year.”

“It is an honor to be recognized by the Stevie Awards for our ability to drive positive sales and marketing outcomes for our clients,” said Judi Hand, president of Direct Alliance. “In this hypercompetitive market, our ability to help our clients generate qualified leads, acquire profitable customers, and grow revenue is paramount. The awards recognize our ability to increase customer engagement, loyalty and lifetime value through the design and execution of fully integrated, technology-enabled sales and marketing solutions.”

Direct Alliance won the Gold Stevie, “Sales Outsourcing Provider of the Year,” for their Adaptive Engagement Solution, a technology-enabled sales platform that helps clients increase sales profitability, build stronger customer relationships and enhance lifetime account value. By combining marketing analytics with a dynamic, specially trained sales team, Direct Alliance’s Adaptive Engagement Solution was able to deliver a 900 percent return on investment for a U.S. automotive company, and reduced customer churn by 20 percent for a leading wireless customer.

“We’re delighted to kick off our celebration of the 10th year of the Stevie Awards movement with the 2012 Stevie Awards for Sales & Customer Service,” said Michael Gallagher, president and founder of the Stevie Awards. “It’s gratifying and inspiring to have received so many remarkable entries for this year’s competition.”

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