This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

GSE Lining Technology Unveils Major Global Rebrand As GSE Environmental

GSE Lining Technology, LLC, (NYSE:GSE) the leading global manufacturer and provider of geosynthetic lining products and services, announced today the launch of its rebranded identity as GSE Environmental. Following its recent listing to the New York Stock Exchange on Feb. 10, this rebrand reflects the company’s transition from a multi-regional company to a truly global organization.

“GSE is more than just a lining company,” said Mark Arnold, GSE Environmental President and CEO. “What we do matters to the environment, to our communities and to our customers worldwide, and we felt it was time to develop a global brand to reflect that.”

The rebranding process began in June 2011 as GSE engaged Houston-based brand experience firm, BrandExtract, to collaborate with employees, clients and partners worldwide in the brand research and development process. The feedback gained throughout the initiative surfaced six key brand attributes that reflect GSE’s new global brand: sustainability, leadership, consistency, collaboration, flexibility and innovation.

GSE’s new brand identity, including the name change, logo and tagline, “Durability runs deep,” were direct results of the research and rebranding process. Additionally, the corporate website was completely redesigned to better represent GSE’s extensive worldwide capabilities, products and expertise.

Originally founded in 1972, GSE has evolved from one product manufacturer to a global provider of geosynthetic lining products and services, playing a crucial role in the protection of the environment and communities worldwide.

“We are a global company with ambitious plans for development, innovation and collaboration with customers worldwide,” said Peter McCourt, Executive Vice President of Global Sales and Marketing at GSE. “We have this extensive manufacturing footprint that allows us to supply projects from multiple sites around the globe at the same time. Historically, GSE has been known as an innovator and a market leader, but now our new brand supports this.”

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $93.97 0.25%
FB $118.57 0.84%
GOOG $698.21 0.75%
TSLA $238.50 -0.94%
YHOO $36.53 -0.19%


Chart of I:DJI
DOW 17,891.16 +117.52 0.66%
S&P 500 2,081.43 +16.13 0.78%
NASDAQ 4,817.5940 +42.2360 0.88%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs