The media company reported last month fourth-quarter earnings of $327 million, or 62 cents a share, up from year-ago earnings of $302 million, or 54 cents."We continue to see ROG as a sales driven story with well characterized costs," ThinkEquity analysts wrote in a Feb. 21 report. "While potential improvement in costs is welcome, we look at ROG's long history and see limited room for declining costs. Too aggressive cost cutting could bite into marketing investment, an element supporting ROG's leading market share, and manufacturing improvement is likely replicated at competitors and leads to a similar decline in price, in our view." Forward Annual Dividend Yield: 4.2% Rated "B (Buy)" by TheStreet Ratings: The company's fourth-quarter gross profit margin was about the same as last year. Rogers Communications has weak liquidity. Its Quick Ratio is 0.62, which demonstrates a lack of ability to meet its short-term cash needs. In the fourth quarter, stockholders' net worth decreased 9.77% from the prior year. TheStreet Ratings' price target is $44.27. The stock closed Tuesday at $39.79 and has risen 3.32% year to date. -- Written by Alexandra Zendrian
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