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They Just Don't Get Intel!

NEW YORK (TheStreet) -- Is it a long shot for Intel (INTC - Get Report) ...or is it a no shot? Specializing in snap judgments, the media tend to veer toward extremes. We see that now in coverage of Intel's plan to deliver pay-TV programming. Many, including Business Insider, are reflexively condemning. It went snippy and dismissive in the headline: "Intel Is Apparently The Latest Tech Company To Think It Can Replace Cable TV."

Business Insider immediately sets to work putting Intel out of its perceived misery: "This sounds doomed from the get-go." On one level, there's some validity to Business Insider's take. So far, Google (GOOG) and Apple (AAPL - Get Report) ) have treaded where Intel now dares to go, and neither has much to show for it. And cable companies like Comcast (CMCSA - Get Report), Time Warner (TWX - Get Report) and Cablevision (CVC - Get Report) are juggernauts.

But a wholesale preemptive dismissal of Intel is as misplaced as total confidence. Google and Apple, after all, might eventually succeed. It's a tall order, but they haven't been at it that long. And Intel is, obviously, a great operator.

That's why The Wall Street Journal had a more informative take. They are cautious on Intel's chances, but not downright negative. The Journal's headline is a more cheery: "The New Cable-TV Guy: Intel," while the article catalogues the challenges, from bandwidth to the cost of programming, set against Intel's apparent determination.

For certain, Intel is up against it in television, but at least reserve Intel a fighting, if outside chance.

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