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Majesco Entertainment's CEO Discusses Q1 2012 Results - Earnings Call Transcript

Finally, Zumba Fitness Rush came out last month on Kinect for Xbox 360 and has been very well received. It was recently rated a 9 out of 10 by the Official Xbox Magazine. And as been featured on national media, including the Today Show with Kathy Lee and Hoda, The Martha Stewart Show, LIVE! With Kelly, On-Air with Ryan Seacrest, OK! Magazine, a number of local news programs and even on TMZ. We worked directly with Microsoft to develop and launch this title as the most technologically advanced Zumba Fitness game to date, as well as the most feature-rich addition in our Zumba Fitness franchise. Rush was designed from the ground up for Kinect, fully utilizing the platform's full-body, motion-sensing capabilities and voice recognition, as well as the HD graphics and online functionality of the Xbox LIVE platform, and we believe is a very high-quality, motion-based fitness game that should have long legs on the rapidly growing Kinect platform. We have previously announced our first 2 downloadable content add-on packs for Zumba Fitness Rush with more digital content to come later this year for the Xbox LIVE marketplace.

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