UPS (NYSE: UPS), an official NCAA corporate partner and Connor Sport Court International, the world’s leading manufacturer of high-performance sports flooring, today announced plans for a seven-city tour of the hardwood basketball court that will serve as the centerpiece of the 2012 NCAA® Men’s Final Four®.
UPS also announced the launch of an exciting new multi-faceted marketing communications campaign to coincide with the tournament, focusing on game-changing plays that altered the course of college basketball history.
The Final Four will take place March 31 and April 2 at the Superdome in New Orleans. The championship court, which will be transported by UPS Freight, will begin its road trip on March 16 at UPS’s hub in Columbus, Ohio. From there it will travel on March 17 to Louisville, Ky., one of the host sites for the second and third rounds of the men’s tournament.
On March 19, the court will make a stop at the UPS Freight facility in Atlanta followed by Auburn University in Auburn, Ala., on March 20; the University of Southern Mississippi in Hattiesburg on March 21, and LSU in Baton Rouge on March 22 before arriving at its final destination in New Orleans on March 23.UPS and Connor Sport Court have planned a wide range of entertaining events and activities at each stop, including photo opportunities with a replica of center court, a Final Four trivia game with collectible prizes and a shooting contest on a “backyard” basketball court provided by Sport Court®. The events at the UPS facilities in Columbus and Atlanta will be exclusively for UPS employees, but the other court destinations will be open to the public. For more information regarding the itinerary for the 2012 Connor Sport Court tour, contact Jeff Morton at 801-712-6411 or email@example.com “Logistics done right requires ‘the three P’s’ -- planning, preparation and precision -- and it’s the same whether we’re delivering a critical medical device to a diabetes patient or the flooring for one of the most exciting college sports events of the year,” said Ron Rogowski, UPS vice president, sponsorships and events. “It’s a great honor for UPS to be entrusted with such an important responsibility and also to work with our friends at Connor Sport Court, who have done an amazing job creating the flooring for this year’s tournament.”
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