The Portable People Meter ratings service is deployed to measure 48 radio markets. Four of the markets–Nassau-Suffolk ( Long Island); Middlesex- Somerset-Union; San Jose and Riverside-San Bernardino–are embedded in or adjacent to the larger New York, Los Angeles and San Francisco markets. The out-of-home television viewing estimates for these four embedded or adjacent markets are included in those of the larger markets.About Arbitron
NBCUniversal Selects Arbitron To Measure Out-of-Home TV Viewing For The 2012 Summer Olympics
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