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NBCUniversal Selects Arbitron To Measure Out-of-Home TV Viewing For The 2012 Summer Olympics

The Portable People Meter ratings service is deployed to measure 48 radio markets. Four of the markets–Nassau-Suffolk ( Long Island); Middlesex- Somerset-Union; San Jose and Riverside-San Bernardino–are embedded in or adjacent to the larger New York, Los Angeles and San Francisco markets. The out-of-home television viewing estimates for these four embedded or adjacent markets are included in those of the larger markets.

About Arbitron

Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving the media–radio, broadcast and cable television, and out-of-home; the mobile industry as well as advertising agencies and advertisers around the world.

Arbitron's businesses include: measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of U.S. consumers; providing mobile audience measurement and analytics in the United States, Europe, Asia and Australia, and developing application software used for analyzing media audience and marketing information data.

The Company has developed the Portable People Meter™ (PPM®) and the PPM 360™, new technologies for media and marketing research.

Portable People Meter , PPM and PPM 360 are marks of Arbitron Inc.

PPM® ratings are based on audience estimates and are the opinion of Arbitron and should not be relied on for precise accuracy or precise representativeness of a demographic.

Statements in this release that are not strictly historical, including the statements regarding expectations for 2012 and any other statements regarding events or developments that we believe or anticipate will or may occur in the future, may be "forward-looking" statements. These forward-looking statements are based on our current expectations and assumptions, and involve various risks and uncertainties that could cause actual results to differ materially from those expressed in such forward-looking statements. Important factors known by the company that could cause such material differences include those referenced or discussed from time to time in our filings with the SEC, including those referenced under the heading "ITEM 1A – Risk Factors" in our Annual Report on Form 10-K for the year ended December 31, 2011, and elsewhere, and any subsequent periodic or current reports filed by Arbitron with the SEC. These forward-looking statements speak only as of the date of this release and the Company does not assume any obligation to update any forward-looking statement.

SOURCE Arbitron Inc.

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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