This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

NBCUniversal Selects Arbitron To Measure Out-of-Home TV Viewing For The 2012 Summer Olympics

COLUMBIA, Md., March 12, 2012 /PRNewswire/ -- Arbitron Inc. (NYSE: ARB) announced today that NBCUniversal has selected the Arbitron Portable People Meter (PPM ) service to track out-of-home television viewing for the 2012 Olympic Summer Games airing on NBCUniversal broadcast and cable networks.

As a part of The Billion Dollar Lab, NBCUniversal's pioneering research efforts for the Beijing, Vancouver and London Olympics, NBCUniversal will have access to out-of-home Olympic viewing reports based on the approximately 69,000 PPM survey participants in 44 top U.S. media markets currently measured by Arbitron.

"We're pleased to be selected once again to participate in NBCUniversal's Billion Dollar Lab," said Carol Edwards, senior vice president, Cross Platform Services. "Television screens are everywhere and the 2012 Summer Olympics will be a 17 day, round-the-clock television event for avid fans and viewers. The Arbitron PPM service is uniquely suited to the task of tracking Olympic broadcast and cable television audiences no matter where they tune in."

The 2012 Olympic Summer Games are being held in London and other locations in the United Kingdom from July 27, 2012 through August 12, 2012.

About Arbitron Portable People Meter Services

The Arbitron Portable People Meter device is a personal and portable device that captures a consumer's exposure to media and entertainment by passively capturing an inaudible code that can be embedded in the audio content of terrestrial, satellite and online radio broadcasts, in broadcast, cable and satellite television as well as cinema advertising and many types of place-based digital media.

Determining whether a PPM panelist is at home or out-of-home is accomplished through the use of a low power RF transmitter that is designed to act as a continuous "at-home" beacon. When a PPM panelist is at home and in range of the beacon, all exposure to encoded media collected by the PPM is tagged as at-home exposure.  When the PPM panelist is out of range of the at-home beacon, all exposure to encoded media collected by the PPM is tagged as out-of-home exposure.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,131.97 +100.83 0.59%
S&P 500 1,998.98 +14.85 0.75%
NASDAQ 4,552.7590 +33.8570 0.75%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs