Industrial sales is obviously kind of struggling because of the housing. It's so related to things like housing, lighting, industrial products and it started struggling. The rest, automotive will be flattish, will grow. The market will be flat, will grow, we expect to grow and gain share and I think as we said in consumer, set top box looks good, looks better and we have noted a number of new design wins this year with new products and the MEMS continues to grow at a fantastic pace.
Simon Schafer - Goldman Sachs
Yes, let's talk about some of the growth elements in your business in a little bit more detail. Specifically MEMS, you've been successful in granting that almost $1 billion at some point, I guess this year in terms of revenue scale, really within a three year period and there is some change in the sense that competitor dynamics at some point may change. There are some new entrants that are trying to replicate some of the product portfolios and in some instances you guys invent it. So maybe talk just a little bit about the competitive environment in MEMS. It's a high growth market.
Bob KrysiakAbsolutely. It's a matter of time before other people will, it's too attractive for other people to ignore and I guess we face different competitors in different actual product areas if you like, in micro products which we are new to but we're getting some traction this year. We expect to do well against a major competitor and in Giroux this year of course we continue to grow. We faced probably one minor competitor that we see in the marketplace. We don’t see other entrants right now. We see obviously some guys who start in automotive typically, in accelerometers trying to enter the Giroux more complex but we don’t see them in consumer electronics truthfully and threatening our position. I think we see one guy who is threatening our position in Giroux is a reasonable competitor but again one of the strength of ST is speed of innovation in its particular area (inaudible) very fast and I think the capacity we've installed in terms of Blackberry high volume manufacturing for our major competitors. So one day you will hear an announcement from one company and another and packaging side, Giroux, the Giroux performance et cetera. This business is usual. We're not going to have the market to ourselves but we absolutely expect to retain the leadership to store. We're probably five times the nearest competitor in the Giroux space in terms of quarterly revenue and we're growing.Read the rest of this transcript for free on seekingalpha.com
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