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Aright, I think we are ready to get started. Good morning everyone. This morning session is with LodgeNet Interactive Corporation. LodgeNet is the world leader in delivering entertaining content and interactive experiences to more than 1.9 million, interactive hotel rooms and serves 10,000 hotel properties, as well as many leading healthcare facilities.
With us today is Scott Petersen, Chairman and Chief Executive Officer of the company. Scott has been with the company since 1987, is that right? Joined as the 11th employee and has been President and CEO, since 1998, and the Chairman of the Board since October 2000. Also, with me up here is Frank Elsenbast, who is the Senior Vice President and Chief Financial Officer of the company, and joined us in April 2010. With that, I turn it over to Scott.
Thank you very much, before starting my presentation, I’d like to introduce Bob LodgeNet, please.
Good morning. We launched this video this fall to our hotel customers of course, as this is from the hotel’s point of view. It embodies our new Four Screen strategy, I’d like to discuss with you today, before getting to that, couple of framing concepts.
First of all, from investment perspective, we believe we represent a highly attractive market position, and from a growth opportunity standpoint we have proven and impactful strategies that we have implemented and are gaining financial benefits from, tracked a position to 85% market share within the VOD market within the hotel space, we present our products and services are very attractive consumer demographic. We have the best screen, within the hotel space, with the best content. In fact our premium VOD (inaudible) represents one of the top 5 channels, that’s watched in hotels, I will show you the data here, in a second. And from a pure financial standpoint, strong cash flows that we have been using over the past several years to deal over the balance sheet.