This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Former U.S. Secretary Of Defense Robert Gates Closes 2012 Southeastern University Forum

Gates referred to foreign policy decisions throughout American history as a "constant blending of realism and idealism." He also looked back on his days as a CIA professional and his time as the agency's director, saying that most of the work of the CIA is much less dangerous than movies portray.

"It is hours and days of boredom punctuated by moments of sheer terror," he said.

Day Two of The Forum began with renowned speaker and author Mark Sanborn, who spent his session fleshing out the principles from his book The Fred Factor. He told the story of how his postman Fred in Denver went the extra mile in customer service from the first day Sanborn moved to the city and how Fred's attitude can be applied by leaders in dealing with their workers or customers.

"(Fred) said he worries about one thing at the end of the day," Sanborn said. "Did I waste any of the day I just finished?"

Sanborn gave four-and-a-half principles that can help leaders to take advantage of the Fred Factor, including four ways for an organization to increase its number of "Freds:" Find them, Reward them, Educate them, Demonstrate his attitude yourself. He closed by encouraging leaders to love what they do, who they do it with, and for whom they do it.

"Love is a commitment to treat people with dignity and respect, regardless of how you feel about them or how they make you feel," he said.

Filmmaker, producer, speaker, and write Phil Cooke followed Sanborn, calling on his experience to advise leaders how best to communicate their message and control the public's perception of their organization. Cooke emphasized originality, visibility, the power of a name, and simplicity during his session, while giving real-world examples of organizations that didn't follow those principles.

He also encouraged leaders to make sure they know their own story first before trying to share it with others.

2 of 3

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs