March 9, 2012
/PRNewswire/ -- Preparing for the first anniversary of the historic natural disaster that hit the northeastern
March 11, 2011
, Japan National Tourism Organization (JNTO), along with Japan Tourism Agency (JTA), expresses special appreciation for all the support from the American people, which brought 566,000 visitors from the US to
within less than one year.
an Oxford Economics report
, progress against a major decrease in
's tourism industry "was tracked and found to be positive – in line with the best-case scenario." This is a remarkably rapid recovery in less than one year after the disaster, and a global brand marketing consultancy
is described as "the hero in tourism" for managing all tourism elements for goodwill in the face of crisis. JNTO's statistics show the recovery in the US market tops among the western markets with 51,706 visitors in
, which reaches up almost to the same level from the same month from last year after almost 60% decrease in
On the first anniversary of the natural disaster, the president of JNTO Ryoichi Matsuyama also expresses a sincere gratitude, appealing that "
is ready to welcome another spring sun" for visitors to enjoy the beautiful cherry blossom all over the country (see his complete message available
). Coinciding with the centennial of the cherry trees gifted from
, JNTO and JTA welcome US visitors to
's tourism attraction with a special version of the tourism campaign logo.
Experience Japan in New York City
A few Japanese organizations installed a series of
New York City
March 1 to 11
Times Square turned pink!
has set off the special celebration month on
with the unprecedented view of Times Square with pink on digital screens, the double-decker buses carrying pink billboard and a flock of people in beautiful silk kimono strolling on Broadway.
Grand Central Terminal:
The time-honored Vanderbilt Hall became a multi-dimensional pavilion of Japanese culture. Responding to huge popularity of Japanese cuisine, the Organization to Promote Japanese Restaurant Abroad (JRO) and JNTO brought culinary and tourism together for the first time to a public event. Started on
throughout the first weekend of March, the Hall drew even more crowds than the Terminals main hall a few times! Tourists, commuters, office workers and
fans flocked to the event for the first-hand experience of