This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

How Nitrogen Powers St. Patrick's Day Beer Business

BOSTON ( MainStreet) -- That smooth, creamy stout American beer drinkers are sipping this St. Patrick's Day may seem tame, but it's a nitro-powered brew that's driving brewers' creativity.

The not-so-secret ingredient that gives Guinness (DEO) its cascading bubbles and thick creamy head and gives craft breweries fizzy ideas of their own is nitrogen, and it's getting a lot more common. First used by Guinness in the late 1950s and early 1960s to maintain its beer's wooden cask character when the industry started switching to aluminum and fabricated metal kegs, nitrogen helped Guinness sales in the U.S. bubble up by 3.9% in 2010 and is sneaking its way into beer styles that bear little resemblance to Guinness' stout.
The not-so-secret ingredient that gives Guinness its cascading bubbles and thick creamy head and gives craft breweries fizzy ideas of their own is nitrogen, and it's getting a lot more common.

"What we found as we started to develop pressurized systems was that you could start putting a little bit of nitrogen in and it would create this surge and settle process that became synonymous with the product," Guinness Master Brewer Fergal Murray says. "The use of the smaller nitrogen bubble which is inert and didn't change the flavor gave us the nice, more compact head on top of the pint that would last as long as the pint was in the glass."

It turns out nitrogen's effect translates just as well to red ales, lagers, cream ales and India Pale Ales. Joseph Tucker, executive director of beer ratings site RateBeer, compiled a list of the top "nitro" beers based on his site's ratings and had a pumpkin ale from Pennsylvania's Selin's Grove Brewing place third in a Top 10 dominated by stouts. Guinness came in at No. 11.

"Nitrogen is used in a variety of styles -- not just with dry stouts," Tucker says. "Some of the most successful nitro beers, in my opinion, are quite hoppy. A citrusy IPA or pale ale on nitro with the texture of an Orange Julius can be quite delicious."

So how does nitrogen work its magic? It all starts in the packaging process, when gas is added to beer to increase pressure and prevent it from feeling and tasting flat. In most cases, that gas is carbon dioxide, which keeps things nice and fizzy but has a tendency to make even light, low-alcohol beers feel heavy.
1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
DEO $108.33 0.00%
AAPL $93.74 0.00%
FB $117.58 0.00%
GOOG $693.01 0.00%
TSLA $240.76 0.00%


Chart of I:DJI
DOW 17,773.64 -57.12 -0.32%
S&P 500 2,065.30 -10.51 -0.51%
NASDAQ 4,775.3580 -29.9330 -0.62%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs