NEW YORK ( TheStreet) -- Green Mountain Coffee Roasters (GMCR) shares got a caffeinated wake-up call from Starbucks (SBUX - Get Report) on Friday after the Seattle coffee giant announced plans to roll out the "Verismo," a direct challenger to the popular Keurig machines.Green Mountain shares were trading at $52.22, down $10.18, or 16.3% at midday Friday. Starbucks shares were up $1.19, or 2.4% to $51.56.
Starbucks Jolts Green Mountain Shares With 'Verismo'
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