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The Reinvention Of Today's Country Clubs

HOUSTON, March 9, 2012 /PRNewswire/ --  ClubCorp President and CEO Eric Affeldt, recently listed in Golf Inc.'s "Most Powerful People in Golf," announces  a dramatic multimillion-dollar makeover at KINGWOOD COUNTRY CLUB .

The Kingwood reinvention project includes a contemporary new look and amenities, along with new programming and initiatives, putting the club in step with the next generation of private club members and families.

"Over the past five years, Dallas-based ClubCorp has reinvested almost $300 million in a variety of clubs in the ClubCorp family throughout the country," said Eric Affeldt, ClubCorp President and CEO. "We've long considered Kingwood one of our flagships and our multimillion-dollar capital investments here are designed to match members' changing lifestyles and interests. Much of our focus has been placed on the areas of family programming, fitness and wellness, enhanced player development, and building connections within the surrounding communities."

Kingwood Country Club, in the heart of the Kingwood community, has long been known for its outstanding golf. The club features five 18-hole golf courses and was named the "Best Family Club" in the state for several years running by Avid Golfer magazine. Renovations include rebuilding of greens on three of the five courses and the new additions at the Golf Advantage School, one of Houston's largest golf teaching centers. The club also offers an extensive year-round junior golf program that utilizes the Golf Advantage School amenities, the Marsh Course – a U.S. Kids Golf Family course – and a full staff of teaching professionals led by Aurora Kirchner-McClain, named 2011 Junior Leader of the Year by the South Texas PGA Section.

The recently opened water park offers adult and family pools, water slides, a splash pad and a lazy river. The expansive fitness and sports center, which opened September 2008, includes a complete workout area with cutting-edge fitness equipment, a day spa, a private group exercise studio, complete locker rooms, and a Kids' Club for the youngsters.

This multimillion-dollar renovation will offer more opportunities to relax and have fun, network and enjoy new dining features. In conjunction with recent club improvements and new programming, the extensive renovations will allow Kingwood Country Club to answer the needs of the changing lifestyles of today's members and their families.

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