Zebra Technologies Corporation (
NASDAQ OMX 27th Investor Program
December 7, 2011 08:45 AM ET
Michael Smiley - Chief Financial Officer
It is really grateful to be here. We are excited to be able to spread our message a little bit wider and share with you a little bit about Zebra Technologies. One of the things is that I think you will probably here a lot more talked about the value proposition of managing assets smarter and that's the business that we play in. We help identify track and manage assets, transactions, and people. It helps people gain visibility into what they have and how they use it and to use that smarter. We find that the theme for that kind of value proposition continues to grow in the industry and we are excited to participate in that.
The things that we do is we are known for being a global designer of industrial printing for labels, receipts, and tickets. We are the largest player in our market which is a discrete label printed from the thermal printer. We also sell supplies, accessories and aftermarket parts as part of that business. We are also in the radio identification (RFID) type business, not that we make the labels themselves but we are printing code in those and we will talk a little bit more about that. And then lastly, we're also working in what we call location solutions, so RFID will let you know what something is, the locations solutions will let you know where something is, and we also play in that area of the market.