This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

New E-Series™ Push Mower Engines From Briggs & Stratton Are All About Easy

Stocks in this article: BGG

MILWAUKEE, March 8, 2012 /PRNewswire/ -- Consumers shopping for a new lawnmower this year will find a new engine packed with "easy" features mounted to the decks of their favorite mower brands. The new E-Series™ push mower engine will join Briggs & Stratton Corporation's (NYSE: BGG) product line-up this spring. The E-Series engine will be available on lawnmowers sold at Lowe's, Sears, The Home Depot, Walmart and other retailers of outdoor power equipment. 

Seven in ten consumers who bought a lawnmower in 2010 felt that it is 'extremely important' to have a lawnmower that's easy to start according to PowerPulse™, an annual consumer survey on outdoor power equipment. Over half of consumers surveyed also wanted a lawnmower that is easy to maintain and maneuver. Briggs & Stratton® E-Series™ engines deliver on all the "easy" features consumers want, making it easier than ever for homeowners to have a great looking lawn. From easy one-step starting to improved performance and reduced emissions, the E-Series engines deliver a distinctly enhanced lawn mowing experience.

"The E-Series represents an evolution in push mower engines, offering homeowners distinct quality and features even on the most basic engine in the series," says JP Benjamins, product marketing manager for Briggs & Stratton. "Everything about these engines is aimed at making the mowing experience easier and better for consumers."

The new 550e and 550ex Series™ engines offer these Easy features including:

  • Easy starting – An easier to pull rope helps you start the engine on the first or second pull.
  • Easy to maneuver – A best in class torque-to-weight ratio means the engine has the power to cut your grass well while being light, making it easier to push your lawnmower.
  • Easy to maintain – Using a Briggs & Stratton tune-up kit, this engine requires less than 30 minutes of easy-to-do maintenance per year.
  • Easy on your hands and ears – Reduced vibration levels and an improved sound level delivered by the Super Lo-Tone™ muffler enhances your mowing experience. 

The 550ex Series™ comes equipped with the ReadyStart® starting system, eliminating the need to choke or prime the engine before pulling the rope to start the engine.  The 550ex Series is also covered by the Briggs & Stratton Starting Promise™.  All 550e and 550ex Series engines also meet U.S. EPA Phase 3 emissions standards.

The arrival of the E-Series™ engine, designed at Briggs & Stratton's Milwaukee headquarters using U.S. and global components, represents a major milestone for company.  In July 2010, Briggs & Stratton announced an investment of more than $35 million to renovate its Murray, Kentucky facility over three years, including installation of upgraded tooling, new machinery, and workforce training.  The Murray facility, opened in 1985, is now manufacturing the new 550e and 550ex Series™ engines.

The E-Series™, which went into production in November 2011, joins a full line of engines manufactured by Briggs & Stratton in its U.S. facilities in Alabama, Georgia, Kentucky and Missouri.  In 2011, Briggs & Stratton's U.S. engine plants produced more than 9 million engines and employed over 3,000 people.  For more information on the new E Series™ engines, visit

Briggs & Stratton Corporation, headquartered in Milwaukee, Wisconsin, is the world's largest producer of gasoline engines for outdoor power equipment. Its wholly owned subsidiary Briggs & Stratton Power Products Group LLC is North America's number one manufacturer of portable generators and pressure washers, and is a leading designer, manufacturer and marketer of home standby generators, along with lawn and garden and turf care through its Simplicity®, Snapper®, Ferris® and Murray® brands.  Briggs & Stratton products are designed, manufactured, marketed and serviced in over 100 countries on six continents.

SOURCE Briggs & Stratton Corporation

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,090.23 +60.02 0.33%
S&P 500 2,092.37 +10.49 0.50%
NASDAQ 4,813.8910 +40.4190 0.85%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs