To illustrate how effective our revenue distribution and diversification plans have been for Nexstar, our total net revenue for the fourth quarter of 2011 is 16.5% ahead of the $74 million reported in the fourth quarter of '09 and 20.4% ahead of the $71.6 million reported in the fourth quarter of '07. Furthermore, our 2011 fourth quarter revenue from non-television advertising revenue sources grew by approximately 79% from the 2009 levels and 172% from the comparable 2007 levels.Nexstar's full-year 2011 core local and national revenue rose 4.8%, while annual net revenue declined just 2.2% for the year despite the cyclical impact of approximately $33 million variance in political advertising in 2011. This offset was largely backfilled by the increases in core, as well as the excellent growth I described from our non-traditional revenue sources.
Nexstar Broadcasting Group's CEO Discusses Q4 2011 Results - Earnings Call Transcript
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