New Teradata Platform Reshapes Business Intelligence Industry

SAN DIEGO, March 8, 2012 /PRNewswire/ -- Teradata (NYSE: TDC), the leading analytic data solutions company, announced the immediate availability of the Teradata Active Enterprise Data Warehouse Platform 6690 (Teradata Active EDW), which offers the newest generation of hybrid storage that further enhances the data warehouse's capability to help companies make the best decisions possible.

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Teradata is the first vendor to provide customers with the optimized use of solid state drives (SSD) and hard disk drives (HDD), which is enabled by Teradata Virtual Storage™, its intelligent storage management software. The new hybrid storage-based platform meets a much broader range of customer analytic needs with expanded flexibility in the configuration and balance of SSD and HDD. The Teradata Active EDW supports robust strategic intelligence for long-range planning and reporting, and real-time operational intelligence for "front-line" employees.

"Businesses now demand real-time analytic solutions that provide the right answers at the right time – it's all about speed," said Scott Gnau, president, Teradata Labs, Teradata. "The Teradata Active EDW leverages multiple tiers of storage technology including main memory and both high-speed and high-capacity storage drives to achieve optimum data warehouse performance. It is clear that Teradata customers understand the value of this hybrid storage, based on an unprecedented rate of adoption by leading companies across many industries."

Customers in many different industries benefit from hybrid storage.

• A manufacturer of high-value products is using a Teradata Active EDW hybrid storage-based platform to quickly process data from a multitude of sensors located at multiple sites, on their production lines. They are able to significantly increase manufacturing yield with the high-velocity collection and analysis of real- time sensor data from fabrication machinery to make instant adjustments. These quick responses optimize the overall production flow in an environment where every one percent of yield improvement can mean millions of dollars in savings.
• A large wireless phone service provider wants to increase the velocity of intelligence about customers to support service agents' decisions. With this information, agents can reduce churn, lower costs, and increase revenue. Its hybrid storage- based Teradata Active EDW enables all of these benefits by analyzing the current hot data from customer interactions along with the cold data from the long-term customer history.  

"Our research shows that organizations need frequent access to their large scale databases, and a majority analyze the data many times a day," said David Menninger, vice president and research director, Ventana Research. "Given the performance and cost differences between solid state disks and conventional disk drives, a hybrid storage system that recognizes the usage pattern in the data optimizes the trade-offs, delivering the advantage of solid state performance for most operations while minimizing costs."

The enhanced Teradata Active EDW 6690 is differentiated by these key elements.

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