ADTRAN®, Inc., (NASDAQ:ADTN), a leading provider of next-generation networking solutions, today announced Ted Cole, ADTRAN’s vice president of channel sales, has been named one of CRN’s 2012 Channel Chiefs. This prestigious list of the most influential and powerful leaders in the IT channel recognizes those executives directly responsible for driving channel sales and growth within their organization, while evangelizing the importance of the channel throughout the entire IT Industry.
At ADTRAN, Cole directs the company’s channel strategy, growing partnerships and sales to strengthen the company’s value-added reseller and distribution channels. In 2011 alone, Cole led several initiatives that increased productivity for the top tiers in ADTRAN’s channel partner community more than 24%. Programs included the reorganization of distributor teams that resulted in broader partner support and better enabled ADTRAN to focus on partners’ unique business needs and models. In addition, Cole oversaw the launch of a comprehensive Partner Enablement Program that provides a robust set of tools to prepare new partners for success and re-energize those that may be underperforming.
“The Partner Enablement Program is perhaps one of ADTRAN’s most innovative channel initiatives to-date and is a testament to Ted’s devotion to actively engaging our channel partners and delivering exceptional tools that set a clear roadmap to joint success,” said Rick Schansman, senior vice president and general manager, ADTRAN Enterprise Networks Division. “For the sixth consecutive year, Ted has been recognized by CRN as a leader within the channel. Thanks to Ted’s guidance and leadership, ADTRAN continues to build our support for a growing channel industry that provides extraordinary value and is fast becoming one of our most important channels for growth.”
For the ninth consecutive year, Channel Chiefs were selected by the CRN editorial team based on channel experience, program innovations, channel-driven revenue and public support for the importance of IT Channel Sales.