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Naturally Advanced Technologies Makes Two Strategic Hires In Agriculture And Strategic Fiber

Executive Team Now Complete, Strategic Business Sectors Covered

VICTORIA, B.C. and Portland, Ore., March 7, 2012 /PRNewswire/ - Naturally Advanced Technologies Inc. ("NAT" or the "Company") (TSXV: NAT) (OTCBB: NADVF), which produces and markets CRAiLAR®, a natural fiber made from flax and other bast fibers, announced that it has made two key hires, thereby completing its executive team. Steve Sandroni will join NAT as Vice President, Agriculture, while Greg Wright has been hired as the company's Vice President, Strategic Fiber Markets.

"These last two hires round out our management team, and most importantly, set strategic vision for the two areas of our business that require aggressive diligence at all times" said Ken Barker, CEO of NAT. "Both Steve and Greg bring considerable experience and capability to their respective functions, and, most importantly, are an excellent fit with our culture and industry"

As Vice President of Agriculture, Sandroni brings more than 34 years of experience working in various aspects of agribusiness to NAT. Most recently, Sandroni served as Director of Production and Logistics at Sustainable Oils, where he oversaw the production of Camelina sativa, a member of the mustard family that is closely related to canola, for innovative bio-fuel applications such as jet fuel for the U.S. Navy and Air Force. In that position, he led campaigns to strengthen Sustainable Oils' relationships with researchers and contract growers, while building a foundational commercial production program for camelina throughout the United States and Canada. Sandroni's professional experience also includes time spent at Monsanto Company, Emergent Genetics Stoneville, and the Delta and Pine Land Company. His roots in the industry, though, began as a farmer, growing cotton, rice, and soybeans in the fertile Mississippi Delta from 1978 to 1990.

"As both a farmer and a businessman, I'm excited to offer NAT's growing partners access to a crop that can truly change the fiber industry," said Sandroni. "CRAiLAR flax's potential for market growth and enacting industry-wide change is unlike anything I've ever encountered."

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