This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Bon-Ton Stores' CEO Discusses Q4 2011 Results - Earnings Call Transcript

Also shoe expansions in 16 stores, 7 of which were the pilot stores, produced very strong sales results. We significantly increased the square footage of our shoe departments and added new brands for the assortment. We believe this represents a meaningful opportunity going forward.

Based on the success of these pilot stores, we will expand the strategic initiatives to 67 additional stores over the course of this year. We will focus on updated merchandise, we will create visual enhancements and new fixturing, we will renovate and refresh stores, including carpet, lighting, fitting rooms, restrooms, et cetera. In addition to this initiative and based on my early assessment of the company, the other areas of focus for 2012 will include: Reallocating square footage in our stores to increase focus on high-growth categories like ladies shoes. This may include eliminating lower producing categories in smaller stores that are space challenged; increase the attention given to our small stores and niche markets where there is less competition, which provides an opportunity to achieve outside comp store growth increases if we execute more effectively; reengineer our marketing cadence to ensure that our message to the customer is clear and concise, including refreshing some of our events; drive traffic with effective marketing using traditional and new media channels to communicate to the customer her way and reaching younger customers as well; continue to use targeted direct mail to entice our core customer with our value, fashion and quality; Customer First, we have a renewed focus on enhancing our customer shopping experience. We will strive to ensure every customer easily understands our merchandise assortments, promotions, ability to order a size and/or color we don't have in stock for her, either through a well-trained associate or using an online kiosk in a comfortable environment. We will continue to grow our eCommerce business to make sure it's our biggest store in each category and drive sales growth to reach over 5% of our total sales over the next few years.

Read the rest of this transcript for free on

3 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $94.19 -1.04%
FB $118.06 0.54%
GOOG $695.70 0.48%
TSLA $222.56 -4.20%
YHOO $36.00 -0.03%


Chart of I:DJI
DOW 17,651.26 -99.65 -0.56%
S&P 500 2,051.12 -12.25 -0.59%
NASDAQ 4,725.6390 -37.5850 -0.79%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs