Tide® Puts A Spin On Laundry With The Introduction Of Tide® Pods™

In a world where innovation and technology are constantly changing the way we live, one facet of daily life has remained relatively untouched for more than five decades. Since the introduction of liquid laundry detergent in the 1980’s, there has not been a fundamental shift in how people do laundry. Procter & Gamble is determined to change that with the introduction of new Tide ® Pods™.

Tide Pods are a multi-dimensional laundry detergent that looks different than any other liquid or unit dose detergent in the market today. The unit dose detergent features three chambers especially designed to brighten, fight stains and clean. Tide Pods also feature a best-in-class film that dissolves and works effectively in all water temperatures.

Tide Pods are also designed for easy use in any type of washer. Place a pac into the drum of a front or top-loading washing machine before the items to be washed and experience the great clean you expect from Tide without the need to measure, pour or clean up messy spills. As with all laundry products, Tide Pods packages should be kept closed and stored out of reach from children and away from pets and food. Also, because the breakthrough film technology is designed to start dissolving in even the smallest amount of water, pacs should always be handled with dry hands.

“We continuously hear that laundry is a mundane, time-consuming and complicated task,” said Alexandra Keith, Vice President, P&G Fabric Care North America. “We believe that sentiment is a symptom of the lack of meaningful innovation made to fabric care in years. We’re excited to introduce a product that will put a spark back in the laundry process.”

INNOVATION THAT IMPROVES DAILY LIFETo create Tide Pods, Tide turned to its consumers and learned that many are disengaged with the laundry process. A multitude of conditions, inconsistent results, bulky jugs and messy spills have contributed to a sense of dissatisfaction in the category.

“After listening closely to families who use our products, we knew we had to deliver a product that would place laundry in line with other practical innovations that have enhanced daily life,” said Keith. “This is much more than the introduction of a new scent or benefit. With Tide Pods, laundry can be less of a chore. It’s easier, more fun and more consistent.”

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