March 6, 2012
/PRNewswire/ -- Teens and schools nationwide joined forces with young
, teen retailer Aeropostale, Inc. and not-for-profit DoSomething.org to make its 5th annual "Teens for Jeans" the most successful campaign to date. This year's initiative collected a record breaking 1,000,000 pairs of jeans, bringing the campaign's collective 5-year total to over 2.5 million pairs of jeans collected and donated to homeless teens throughout the U.S.,
"The passion and enthusiasm surrounding Teens for Jeans from our sales associates to our communities continues to grow exponentially. With over 1 million jeans donated just this year, Teens for Jeans is the world's largest jeans drive," says
, Senior Vice President of Marketing and Ecommerce at Aeropostale. "Aeropostale is proud to be leading this campaign and its continuing efforts in making a difference."
"It blows my mind to see how many teens care so much about helping other teens with this campaign," says DoSomething.org Chief Marketing Officer Aria Finger. "Our members really did an amazing job this year!"
Celebrities rallied behind this year's "Teens for Jeans" lending support for the cause and encouraging others to take action. The campaign launched with a Public Service Announcement from pop-star
and a Kick-Off party in
Los Angeles, CA
with an acoustic performance from
. Other celebrity supporters included
, the cast of "Pretty Little Liars,"
of "The Bachelor,"
, Cris Cab and
"I am honored to help contribute to a campaign that makes such a difference in the lives of homeless teens. A big 'Thank You' to my fans and teens everywhere for helping collect 1,000,000 jeans – you all rock!" says
"I was really impressed with the number of teens who put such an effort into collecting jeans for this campaign," explains
. "It's rare that something as simple as cleaning out your closet can have such an immediate impact on another."
Over 12,000 schools across the U.S.,
hosted jeans drives to participate in this year's initiative. All jeans collected were donated to local area charities and shelters. To learn more about how you can take action against teen homelessness and participate in Teens for Jeans, please visit teensforjeans.com.
About Aeropostale, Inc.
Aeropostale, Inc. is a mall-based, specialty retailer of casual apparel and accessories, principally targeting 14 to 17 year-old young women and men through its Aeropostale® stores and 4 to 12 year-old kids through its P.S. from Aeropostale™ stores. The Company provides customers with a focused selection of high-quality, active-oriented, fashion and fashion basic merchandise at compelling values. Aeropostale® maintains control over its proprietary brands by designing, sourcing, marketing and selling all of its own merchandise. Aeropostale® products can only be purchased in its Aeropostale stores and online at
. P.S. from Aeropostale™ products can be purchased in P.S. from Aeropostale™ stores and online at
. The Company currently operates 915 Aeropostale stores in 50 states and
, 68 Aeropostale stores in
and 71 P.S. from Aeropostale stores in 20 states.
Do Something believes teenagers have the power to make a difference. We leverage communication technologies to enable teens to convert their ideas and energy into positive action. Recipient of Fast Company's Social Capitalist Award in 2008 and Webby People's Voice Award for best Youth Website in 2009, Do Something inspires, empowers and celebrates a generation of doers: Teenagers who recognize the need to do something, believe in their ability to get it done, and then take action. Plug in at
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