Clearly, she has introduced us to a broader customer base. Janet continues to experience great results from the program and we will have more opportunities ahead to reinforce the efficacy of our new program and continue to expand on her story of her own personal weight loss journey. So stay tuned.
In addition to Janet, Terry Bradshaw, has been a solid step. His partnership with Nutrisystem was announced live on The Tonight Show with Jay Leno with exclusive premier of a 60 second television spot and follow-up placements ran on Fox and Friends, Entertainment Tonight, IMS and Good Morning and others.
As a result, our men's business is performing well. We've seen a steady double-digit increase in new male customers since launching with Terry. Terry has also shown to have strong crossover appeal as women are just as compelled by Terry ad as male, which isn't a surprise, given how iconic Terry is and his boundless charisma.
While we are encouraged by the growth of our men's business so far this year, our only internal survey signal strong increases in overall men consideration. And we still believe we have additional potential, as we optimize our marketing efforts, utilizing Terry and of course Dan Marino.We feel we have a great set of assets with our broad base of brand ambassador. Marie Osmond and Dan Marino continue to support the sustainability of our programs and appeal to specific consumer segments that remain critically important to us. Janet Jackson expands our reach and appeal with women and men, and have clearly provided us with a high level of excitement, units and relevance to the Nutrisystem brand. Terry Bradshaw, both reinforces our overall brand positioning with men, while appealing to a broad cross segment of both men and women.As a company where food is our primary product, we will continue to be committed to evolving and improving our food offering. Our new foods are getting terrific reviews and the Celebrity Chefs Culinary Council, we introduced last year is making a real difference.Read the rest of this transcript for free on seekingalpha.com
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