This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

MDC Partners Acquires Leading Social Commerce Firm Dotbox

NEW YORK, March 5, 2012 /PRNewswire/ -- MDC Partners announced today that it has acquired a majority interest in dotbox ( www.dotbox.com), a New York-based full-service social commerce firm that has a client roster of premium fashion, affordable luxury and mass retail clients.

Founded in 2008 as the first social-commerce-focused firm, dotbox has grown into one of the leading providers of social commerce solutions to retail clients in the United States. The firm provides brands with a full suite of service offerings across strategy, implementation and activation, from classic e-commerce to socially integrated campaigns and full omni-channel retail solutions.

"With dotbox, we see tremendous opportunity to help clients better connect their social marketing activities with their online - and offline - sales performance," said Miles Nadal, Chairman and CEO of MDC Partners.  "This forms the foundation for a full-service e-commerce solution within our network that pairs creative and branding talent with technology and unique insight into the transformation of consumer behavior."

At the heart of dotbox's implementations is its proprietary platform, 4CsX(tm), which combines traditional ecommerce features with leading-edge social tools, advanced content publishing and cross-channel engagement.  As digital channels continue to drive more and more consumer engagement, brands and retailers can now deploy their entire social commerce solution on one platform without the cost and time to integrate multiple systems and vendors.  Dotbox allows the purchase functionality to be moved closer to points of consideration, and the dotbox platform and architecture have been designed from inception to be modularized and cloud-based, making the solution extremely flexible and cost effective, yet secure and scalable.  

"At dotbox, we have a unique focus on building solutions at the crossroads of omni-channel commerce, content rich publishing, community interaction and contextual personalization," said Ashley John Heather, CEO & Co-Founder of dotbox.  "We believe that building a digital commerce ecosystem for the next decade has to involve these four disciplines in an integrated and seamless manner.  That is what consumers expect, and that is what retail brands have to deliver."

"MDC is a perfect strategic and cultural fit for dotbox," said Zo Bjorgvinsson, CMO & Co-Founder of dotbox. "They have a strategic and independent spirit that is perfectly aligned with our own vision.  We have had great success in blending strategic brand building with high impact digital solutions for our clients, and we now have the momentum and appropriate firepower behind us to bring industrial strength to our digital capabilities and solutions."

Dotbox was advised by Progress Partners in the transaction.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 18,214.42 -10.15 -0.06%
S&P 500 2,110.74 -3.12 -0.15%
NASDAQ 4,987.89 +20.7530 0.42%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs