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MDC Partners Acquires Leading Social Commerce Firm Dotbox

Stocks in this article: MDCA

NEW YORK, March 5, 2012 /PRNewswire/ -- MDC Partners announced today that it has acquired a majority interest in dotbox (, a New York-based full-service social commerce firm that has a client roster of premium fashion, affordable luxury and mass retail clients.

Founded in 2008 as the first social-commerce-focused firm, dotbox has grown into one of the leading providers of social commerce solutions to retail clients in the United States. The firm provides brands with a full suite of service offerings across strategy, implementation and activation, from classic e-commerce to socially integrated campaigns and full omni-channel retail solutions.

"With dotbox, we see tremendous opportunity to help clients better connect their social marketing activities with their online - and offline - sales performance," said Miles Nadal, Chairman and CEO of MDC Partners.  "This forms the foundation for a full-service e-commerce solution within our network that pairs creative and branding talent with technology and unique insight into the transformation of consumer behavior."

At the heart of dotbox's implementations is its proprietary platform, 4CsX(tm), which combines traditional ecommerce features with leading-edge social tools, advanced content publishing and cross-channel engagement.  As digital channels continue to drive more and more consumer engagement, brands and retailers can now deploy their entire social commerce solution on one platform without the cost and time to integrate multiple systems and vendors.  Dotbox allows the purchase functionality to be moved closer to points of consideration, and the dotbox platform and architecture have been designed from inception to be modularized and cloud-based, making the solution extremely flexible and cost effective, yet secure and scalable.  

"At dotbox, we have a unique focus on building solutions at the crossroads of omni-channel commerce, content rich publishing, community interaction and contextual personalization," said Ashley John Heather, CEO & Co-Founder of dotbox.  "We believe that building a digital commerce ecosystem for the next decade has to involve these four disciplines in an integrated and seamless manner.  That is what consumers expect, and that is what retail brands have to deliver."

"MDC is a perfect strategic and cultural fit for dotbox," said Zo Bjorgvinsson, CMO & Co-Founder of dotbox. "They have a strategic and independent spirit that is perfectly aligned with our own vision.  We have had great success in blending strategic brand building with high impact digital solutions for our clients, and we now have the momentum and appropriate firepower behind us to bring industrial strength to our digital capabilities and solutions."

Dotbox was advised by Progress Partners in the transaction.

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