This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

10 Sales Tricks You Keep Falling For

Mark down the markup
Along those same lines, it's not uncommon for salespeople to mark up a product well above the market price, just so they can create a false impression of a deal when they come down on the price. Reed says that he often saw this in the dealership, where it was used as a hedge against people who could come in trying to haggle the price.

"They'll say, 'Here's the sticker price, but it has a thousand-dollar incentive,' so they create a sense that they negotiated with themselves," he explains. "It's like the grocery store business -- they raise the price but then put it on sale, and people just see the sale."

The key here is to shop around. Just because a salesperson or store advertises something as 30% off doesn't mean that it's 30% cheaper than you can find it anywhere else. Usually that 30% figure refers to the discount off the manufacturer's suggested retail price, which few retailers are actually asking for.

Accessorize
It's not uncommon for furniture stores to take a centerpiece item -- say, a bed -- and surround it with all the accessories you might find in a real bedroom. While that's an understandable strategy for allowing people to visualize how it will look once the room is completed, it also serves to enhance the core product via ancillary products that aren't included in the price.

"I go to a furniture store that displays their furniture with the most outrageously expensive accessories," Gault says. "The couches are kind of middle-of-the-road price range, but they put on a $300 throw pillow. You walk into a store and every piece looks gorgeous because it's surrounded by things that you're not going to buy."

She recommends clearing some of the accessories out so you can consider the piece on its own. You might even consider bringing in your own accessories from home to see how it will look in a more realistic (and affordable) context.

Make a house feel like a home
Most people have heard the old realtor trick of baking a batch of cookies in a home before an open house, which is intended to make it feel like a warm, welcoming home. But that's just the tip of the iceberg. Realtors will also try to improve the vibe of a house by wetting the grass to make it shine, putting on mood music and turning on all the lights to illuminate all the available space. For more real estate secrets, check out this look at common open house tricks.

2 of 4

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,387.21 -291.49 -1.65%
S&P 500 2,029.55 -27.54 -1.34%
NASDAQ 4,681.4970 -90.2660 -1.89%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs