March 5, 2012
/PRNewswire/ -- Cablevision Systems Corp. (NYSE: CVC) today announced that its advanced advertising platform has delivered nearly four billion impressions for advertisers in the nation's largest market to date. As advertisers continue to seek more accountability, Cablevision's full suite of highly differentiated advanced advertising products deliver enhanced relevance, consumer engagement and rich campaign metrics. While Canoe Ventures is no longer focused on interactive advertising, the continued strong interest from the agencies and advertisers is driving Cablevision's evolution of the advanced advertising platform.
"Even with Canoe's shift in direction, advertisers should know that the cable providers, like Cablevision, continue to offer and enhance their advanced advertising products," said
, president and COO of Cablevision Media Sales. "Interactive television advertising has changed the way advertisers engage with consumers and Cablevision delivers a robust set of advanced capabilities to local and national advertisers. The participation and response from advertisers has been tremendous. We have helped to generate nearly four billion impressions to date and in the last year alone, conducted more than 900 campaigns from more than 600 advertisers in the nation's largest market."
Cablevision Media Sales offers a full suite of highly differentiated products that deliver enhanced relevance, consumer engagement and rich campaign metrics, analytics and insight. Cablevision was first to offer dedicated branded channels and other advanced products including, the first and largest deployment of addressable advertising to date, and the introduction of Optimum Select RFI that empowers digital cable customers to immediately respond to commercials through their TV remote control and engage directly with the advertiser. Leading global brands including Mattel, Ford, Unilever, U.S. Navy and Disney; and regional and local advertisers such as health care providers and educational institutions have utilized one or more products offered by Cablevision.