This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

How Tough-Guy Mud Races for Cubicle Commandos Took Off

BOSTON ( MainStreet) -- Your accountant is running through a mud field this weekend. That electronics store clerk you play Battleground 3 with online? Carrying buckets of gravel up hills.

This is what weekends look like to a segment of the population whose Facebook photo galleries make them look as if they've spent the weekend digging out their town in the wake of a flood. Those photos of mud-covered friends, the logos in their profile photo spaces and the stories being told around the water cooler the next day are all courtesy of huge mud runs and obstacle races that have sprung up in wide open spaces across America during the past decade.
Warrior Dash, Tough Mudder and Spartan Race fill a social and physical void for the desk-bound while raking in dollars.

The slovenly stepchild of strait-laced endurance events such as 10K runs, marathons and triathlons, organized mud and obstacle runs have been kicking around since at least 1999, when the Columbia Muddy Buddy Bike and Run Series in the Pacific Northwest first put folks through rough terrain and mud pits before planting them in a giant party in a Redhook (HOOK) Brewery beer garden at the race's end. By 2009, Chicago-based Red Frog Events had expanded its offerings from scavenger hunts, beach parties and pub crawls to include a muddy, fiery obstacle run called the Warrior Dash. The first event drew 2,000 participants and sold out immediately.

By 2010, participation had jumped to 150,000 people and 15,000 to 20,000 people per event. The total number of mud-caked runners reached more than 500,000 last year, and Red Frog expects more than 1 million runners to attend 62 events throughout the U.S., Canada, U.K., Ireland and Australia. For $70 to $90 per participant, runners get a beer, a helmet, a medal, snacks and the opportunity to run either alone or as a team among squads of firefighters, cops, veterans, extreme athletes and cubicle dwellers looking for a story to tell around the water cooler on Monday.

"Some people will blaze through this thing in 20 to 25 minutes and some people will take an hour," says Red Frog and Warrior Dash spokesman Matthew Robinson, who adds that his parents are in their 60s and plan to run in the event as well. "We're OK with that, because it's really just a time to challenge yourself and it doesn't matter what the other warriors do."
1 of 4

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
MNST $118.90 1.78%
UA $72.58 -2.55%
UN $41.84 -0.62%
TAP $83.63 -0.65%
AAPL $93.70 -0.60%


Chart of I:DJI
DOW 15,660.18 -254.56 -1.60%
S&P 500 1,829.08 -22.78 -1.23%
NASDAQ 4,266.8370 -16.7550 -0.39%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs