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Attitude Drinks Announces Four New Distributors

PALM BEACH GARDENS, Fla., March 1, 2012 /PRNewswire/ -- Attitude Drinks (OTC.BB: ATTD) (OTCQB: ATTD.OB – News) today announced  that it has appointed several companies to distribute Phase III® Recovery Drink in their markets in the southeastern United States.

Birmingham Beverage Co ( Birmingham, AL), Classic City Beverages ( Athens, GA), Cone Distributing ( Ocala, FL), and Ideal Distributing ( Cookeville, TN) have ordered and received Phase III® Recovery and have commenced sales.

Jack Shea, Executive VP of Sales for Attitude, said:"We are extremely excited that we will be partnering with these strong distributors in the southeast. We are moving closer to our goal of having Phase III® available to consumers throughout the southeast region."

About Attitude Drinks Inc.

Attitude Drinks Inc. is an innovative, beverage brand development company with a focus on functional milk, ready-to-drink beverages. Phase III® is the Company's first, functional pure milk-based recovery drink that exploits recent scientific evidence confirming the benefits of milk and protein as an exercise recovery aid. Phase III is sold in select local, regional and national markets, including colleges, universities, convenience stores, fitness centers and gyms, as well as online. For more information, visit www.attitudedrinks.com.

This news release contains forward looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources, and the impact of competitive pricing. In the light of these uncertainties, the forward-looking events referred to in this release might not occur.

Contact: Roy Warren, CEOAttitude Drinks, Inc.561.227.2727 roy@attitudedrinks.com

SOURCE Attitude Drinks Inc.

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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