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TheStreet Open House

Build-A-Bear Workshop Continues Support For St. Jude Children’s Research Hospital

Build-A-Bear Workshop ® , the interactive retailer of customized stuffed animals, is honoring the one year anniversary of its relationship with St. Jude Children’s Research Hospital ®, one of the world’s premier children’s research centers, by continuing its support of the hospital. Throughout 2012, the company and its Guests will help St. Jude through a number of key initiatives. Beginning today and throughout the month, Guests can add $1 (or more) to their total purchase at Build-A-Bear Workshop stores in the United States and online at buildabear.com ® for St. Jude. In Canada, store locations will be offering purple satin hearts for $1. A special song, titled “Friends Count,” is also available for Guests to download with a $1 donation to St. Jude. Additionally, the “Cause for Celebration” party program introduced one year ago continues to give Guests a way to have fun while making a difference. In the past year, Build-A-Bear Workshop and its Guests have raised more than $330,000 to support St. Jude Children’s Research Hospital.

“We are very excited to commemorate our one year anniversary with St. Jude Children’s Research Hospital by inviting Guests to join us in supporting this worthy cause,” said Maxine Clark, Build-A-Bear Workshop founder and chief executive bear. “At Build-A-Bear Workshop, we focus our charitable efforts on those causes that matter most to our Guests, especially those causes that benefit children. These donations support lifesaving research and cutting-edge medical treatment for the children of St. Jude.”

In March 2011, Build-A-Bear Workshop announced its partnership with St. Jude Children’s Research Hospital with the launch of the “Cause for Celebration” Build-A-Party ® program. When Guests choose to have a “Cause for Celebration” party at Build-A-Bear Workshop, they make a donation of $10 to the hospital. For every “Cause for Celebration” party held in Build-A-Bear Workshop stores, the company gives a St. Jude patient a special celebration gift package containing a personalized card from Guests attending the store party and a $10 gift card.

This year, Build-A-Bear Workshop is celebrating its 15 th birthday and 100 million furry friends made. As part of the yearlong celebration, a special “Friends Count” song was performed by Victoria Justice and is available to download when Guests make a $1 donation to St. Jude Children’s Research Hospital. Visit www.buildabear.com to make a donation and receive a code to be used to download the song at the Bear Tunes Jukebox at www.buildabear.com/music.

Giving back to causes like St. Jude has always been a part of the Build-A-Bear Workshop teddy bear culture of sharing and caring. This year, the ninth annual Huggable Heroes ® program will award $100,000 in prizes to 10 young people who provide extraordinary service in their communities and around the world. As part of the Huggable Heroes celebration this July, the 10 winners will travel to Memphis, Tenn., and take part in a service project with a group of patients at St. Jude Children’s Research Hospital. Build-A-Bear Workshop will be working with St. Jude throughout 2012 to continue the “Friends Count” celebration.

Build-A-Bear Workshop and its associates believe in the teddy bear philosophy of being good people and good bears. Throughout its 15 year history, the company with heart has shared the hug of a teddy bear wherever needed in local communities and abroad. Build-A-Bear Workshop has given Guests a voice in supporting the causes that are important to them like children’s health and wellness, animals, and literacy, and has given more than $30 million through its corporate donations and foundation grant programs to these causes.

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