This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

3 Things You Should Know About Small Business: Mar. 1

NEW YORK ( MainStreet) -- What's happening in small business today?

1. Twitter is launching an advertising platform for small business. Later this month, Twitter will formally launch an advertising platform for small and medium-sized businesses, something only large companies were once able to capitalize on. Boston.com blogger Jason Keith says as a small-business owner this means things just got a little bit more complicated for you, meaning "it's now possible to be hosting ads or spending money and time on a number of social platforms -- including Google (GOOG) AdWords, Facebook, Twitter, Yelp, Groupon (GRPN) or any number of online review, group buying or location-based social sites."

Overall, the online advertising landscape has become even more difficult to navigate and pull customers from. So small businesses need to remember the rules of advertising: Make sure to gauge if your clientele will be looking for your ads on Twitter or some other social media site and don't be afraid to move ad dollars if something isn't working.

"As more and more options pop up, don't feel like you have to use all of them, or even one of them. Do some homework and even dedicate a small spend to testing each out before making a big investment," Keith says.

Through Twitter, small businesses will soon be able to submit promoted and targeted tweets to consumers. Following on the heels of Facebook's announcement last fall, both sites have scaled down their advertising models to make them more user-friendly and more targeted (and cheaper), allowing the companies to reach small businesses looking for ways to drive customers to their sites and in their doors.

2. South by Southwest is attracting start-ups. Music, film and interactive media trade show South by Southwest has always been a place for tech start-ups to showcase their stuff. But now the trade show is broadening its reach to small companies. According to The Wall Street Journal, South by Southwest has actively solicited health-tech start-ups. The festival has also established a Start-Up Village where industry participants can talk shop (or face off in a pingpong tournament). But other big trade shows are also making way for start-up companies to be featured, including the Consumer Electronics Show and Educause.

3. It's time to take steps to go green. March means time to start thinking how to go green in your small business -- if not to save the planet, perhaps to save some money. Businesses can do both by following some easy steps, including: aggressively reducing "waste," such as over-ordered inventory; reducing energy drain, such as by turning off computers, fax machines and copiers instead of leaving them in standby mode; shift databases to the cloud as opposed to having in-house servers and back-up; using environmentally friendly products; and buying hybrid or electric cars for fleets.

-- Written by Laurie Kulikowski in New York.

To contact Laurie Kulikowski, send an email to: Laurie.Kulikowski@thestreet.com.

To follow Laurie Kulikowski on Twitter, go to: http://twitter.com/#!/LKulikowski

RELATED STORIES:







Follow TheStreet on Twitter and become a fan on Facebook.

Disclosure: TheStreet's editorial policy prohibits staff editors, reporters and analysts from holding positions in any individual stocks.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG
AAPL $123.25 0.00%
FB $83.30 0.00%
GOOG $548.34 0.00%
TSLA $185.00 0.00%
YHOO $45.10 0.00%

Markets

DOW 17,712.66 +34.43 0.19%
S&P 500 2,061.02 +4.87 0.24%
NASDAQ 4,891.2190 +27.8570 0.57%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs