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ACUVUE® Brand Celebrates 25th Anniversary Of First Disposable Contact Lens With Launch Of New 1-Day ACUVUE® MOIST® For ASTIGMATISM Lenses

ATLANTA, March 1, 2012 /PRNewswire/ -- A quarter of a century after revolutionizing the contact lens industry with the introduction of the first disposable soft contact lens, VISTAKON® Division of Johnson & Johnson Vision Care, Inc., today, announced the U.S. launch of 1-DAY ACUVUE® MOIST® Brand Contact Lenses for ASTIGMATISM, a new daily disposable soft toric contact lens for individuals with astigmatism, a common vision problem which effects how the eye focuses light.

(Photo: http://photos.prnewswire.com/prnh/20120301/FL59753 )

"Research confirms that nearly half of all patients requiring vision correction have levels of astigmatism that could affect visual performance in at least one eye (1)," says W. Lee Ball, OD, FAAO, Associate Director, Medical Affairs, VISTAKON®.  "Additional studies show that toric soft contact lenses such as 1-DAY ACUVUE® MOIST® for ASTIGMATISM provide significantly better visual acuity compared to spherical lenses for astigmatic patients, and provide comparable visual acuity to wearing glasses (2)," he adds.

Along with the health and convenience benefits of wearing a fresh contact lens every day, 1-DAY ACUVUE® MOIST® for ASTIGMATISM features a proprietary BLINK STABILIZED Design, which harnesses the natural pressures of a blinking eye to help keep the lens in place and quickly realign the lens if it rotates out of position, providing wearers with consistent, all-day vision.

"Fluctuating vision during everyday activities such as reading a newspaper, text messaging or using a computer, changing lanes while driving, playing sports, or watching TV when lying down is one of the main reasons for dissatisfaction among many astigmatic contact lens wearers," explains Dr. Ball. "Studies have demonstrated that contact lenses such as 1-DAY ACUVUE® MOIST® for ASTIGMATISM and ACUVUE® OASYS® Brand Contact Lenses for ASTIGMATISM, which both utilize BLINK STABILIZED Design, have a number of advantages over other traditional soft toric contact lens designs in reducing variable vision and blur that often occur during these types of activities (3)."

1-DAY ACUVUE® MOIST® for ASTIGMATISM is made using LACREON® Technology, a unique process that permanently embeds a water holding ingredient, similar to that found in natural tears, into the proven etafilcon A material of the 1-DAY ACUVUE® Brand.  This technological advancement locks in moisture that lasts throughout the day, addressing the most frequently reported complaints of contact lens discomfort - dryness and end of day comfort.

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