So our position there is really about building more and more subtle valuation that's in server and drive software options that have endorsed factor in that server. Turning to the inkjet segment, there the competition is a bit more open, the three main competitors are ESI, HP and Doors, Doors is a private company in Europe. About 20 to 25% market share for each player and then there are other players, (inaudible) is another one but a smaller market share. I think the penetration into the digital world is really where we're focusing on really trying to move from analog to digital and therefore the analog world is what we're trying to replace at this point in time.
And then finally in the approximately business, in the software business, ERP tailored for activities of printing. We are very unique. It’s a very fragmented market, commercial printers or production printers and have a lot of homegrown type of software and or local vendor. EFI is the number one market share in the US, everything else is very fragmented and small vendors. The smaller or the number two vendor in that category would be less than $10 million.
The skeptics would say paper demand is down 23-25% in the US over the last few years. Why should we invest in a printing company? How would you address that issue? Unidentified Company Representative So I think you're right. Pages are coming down and commodity printing type of page you have, emails printing etcetera is going down but there are activities of printing that will never disappear. Printing a label on a bowl, printing on a ceramic, having a need for people who will always have printing as a professional activity and need of software to move their business into the 21st century. All of that will continue to grow. So while overall printing maybe secular decline you've heard it from HP. The activity that are more industrially focused or high end type of printing activity will not go away and continue to grow quite fast. Read the rest of this transcript for free on seekingalpha.com