Electronics for Imaging (
Morgan Stanley Technology, Media & Telecom Conference
February 29, 2012 05:10 PM ET
Unidentified Company Representative
So EFI is a technology company positioned on the print vertical or the vertical of printing. Printing is a $1 trillion industry, many different activities within that industry and overall the vertical is growing at GDP type of business, some area are fancy growing trying, some are growing and where there is transformational forces, the transformation of printing activities from analog to digital is driving growth within industry and EFI is uniquely positioned on those gross segments of the print industry. The force is that we addresses are three fold with our current portfolio is the movement from long run book and wide type of printing, ink to personalize digital high quality color type of printing.
The second one is, the movement from analog activity in the industrial world from display graphics all the way to printing on ceramics of different materials moving from analog to digital and I'll come back on that and the third activity is the need for professional printers to automate a business processes to become more efficient. So we organize the company along those three lines. We have industrial inkjet segments about 45% of our revenue growing 16% in the last quarter growing double now for many, many quarters and really driving the transformation of analog industrial activities into digital printing activity. Gross margin around 40% there and a mix of printer revenue and ink revenue in that segment.