This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Kemper Corporation Is Recognized Among The 2012 REBRAND 100® Global Award Winners

Kemper Corporation (NYSE: KMPR) announced today that it was named one of the world’s most effective rebrands in the eighth annual REBRAND 100® Global Awards. This recognition is the highest recognition for excellence in brand repositioning. Kemper, formerly Unitrin, Inc., worked with Lippincott, a global brand consultancy, to help develop its new brand strategy and identity.

“We are pleased that REBRAND TM selected Kemper with this distinction, based on our successful launch of the Kemper brand for our family of companies,” said Donald G. Southwell, Kemper’s President, Chairman and Chief Executive Officer. “The feedback from our customers, agents, employees and investors has been overwhelmingly positive regarding our name change, and this award reflects that appreciation.”

Kemper introduced the overarching brand position around providing customers with the confidence that Kemper will be there for its customers when needed most. The unique new identity presents Kemper’s qualities of being straightforward, personal, trustworthy and attuned to its customers’ needs. The gold color in the company’s new logo reflects the warmth and approachability of the Kemper team members and brand. Used consistently with the visual and verbal components of the identity system, the elements communicate the brand essence, “With you in mind.”

Each year, an international and multidisciplinary mix of industry experts convenes to jury this annual competition. They consider “before” and “after” representations of brand transformations with written summaries and supporting elements that showcase integration of social media and mobile engagement. “Many projects had big ideas expressed elegantly through all methods of engagement—language, visuals, sound, etc.” said Shashi Caan, Founding Principal, The Collective U.S. and U.K. and 2012 juror.

Emphasis was on executed strategy that made an emotional connection and met the stated objectives and needs of the identified target audience and prospects. The 2012 winners represented over 28 countries and 34 industries.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $95.18 0.00%
FB $117.43 0.00%
GOOG $692.36 0.00%
TSLA $232.32 0.00%
YHOO $36.01 0.00%


Chart of I:DJI
DOW 17,750.91 -140.25 -0.78%
S&P 500 2,063.37 -18.06 -0.87%
NASDAQ 4,763.2240 -54.37 -1.13%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs