This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

6 Easy Improvements That Draw Customers

NEW YORK ( MainStreet) -- For business owners with bricks-and-mortar stores, getting customers in the door is always a challenge.

With a lull between Valentine's Day and Easter, the next major holiday season, now is the time retailers can make inexpensive changes to their shops that could reap massive rewards.

There are cheap, simple fixes that will bring in more customers to your bricks-and-mortar store.

1. Optimize store layout and front-of-house presentation.
Getting more customers in the door may be as simple as optimizing your floorspace and improving the flow of customers. Perhaps the store has too much merchandise or it is positioned awkwardly, hindering customers from being able to browse casually through the store.

Small-business coach Paul Foster says business owners should review their store layout and traffic patterns.

"An outsider can walk into a store and start discovering issues, but because the owner is there every day they don't see it. I would ask the frontline staff how the traffic currently flows through the store and where the hot spots and cold spots are," Foster says. "Based on this information, they can revamp the layout for better use of the space."

Kate Koziol, CEO of K Squared Communications, adds that a bricks-and-mortar store should have well-lit and attractive front windows.

"Many business owners overlook the dirty window or barking store dog that would discourage customers from entering," she says.

2. Refresh/implement support staff training.
Store owners may also want to make sure their staff is educated on all of the products sold and using sales protocols that you as a business owner put in place, Foster says.

"Never assume that all the employees, including part-time workers , have the product knowledge required to obtain a sale," he says, suggesting that owners ask vendors or suppliers to come in to showcase the products you sell.

He also suggests enlisting "secret shoppers" to determine if the staff is using the sale protocols that they are supposed to be using.

"Although you may have explained the sales systems to your employees many times, it is still possible they aren't following them," Foster says. By using secret shoppers "you can find out firsthand what the customer experience is really like. It's best to have them show up when the owner is not present."

1 of 3

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,086.73 +15.51 0.09%
S&P 500 1,980.56 +2.76 0.14%
NASDAQ 4,513.8140 +7.9620 0.18%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs